We’ve all been there -- nothing to do as you wait alone in a public place like a laundromat for the spin cycle to finish or for a friend who’s late meeting you at a bar.
Five years ago, two film enthusiasts, Giacun Caduff and Ryan Reichenfeld, created a solution with their idea to make a network of movie jukeboxes that incorporate short films into viewers’ everyday experience. The idea turned out to have merit and has evolved into a full-fledged international festival -- box[ur]shorts. The festival will celebrate its fourth annual awards night this Saturday.
box[ur]shorts festival director Caduff -- a Switzerland native and graduate of the UCLA School of Theater, Film and Television’s MFA Producers Program -- was inspired as a producer to establish a direct connection between filmmakers and their viewers by screening at places where people have a chance to watch a quick five- or 10-minute film.
The fourth box[ur]shorts Film Festival Awards took place on Saturday, January 9th, in the New Beverly Cinema and, in contrast to most smaller film festivals, had an enormous turn out. This is a great accolade to the founders , Giacun Caduff and Ryan Reichenfeld, who have achieved such attention by creating a quite unique premise in the filmmaking world.
by Miv Evans
These two enterprising filmmakers hold the film competition in cyberspace, make the awards terrestrial and then screen the winning films in international venues on their Movie Jukeboxes in cities from Los Angeles to Park City and New York to Basel, Switzerland. These cute little boxes are installed in restaurants, bars, coffee houses and Laundromats, in fact anywhere where there’s a captive audience. What more could a filmmaker ask for?
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